Customer support with ample scientific literature information (third party publications) and generation of their own preclinical evaluation reports and publications to prove the efficacy and toxicity of the ingredients occupies another major part of the R & D activities. Collaborations with various research institutes and hospitals make AKAY capable of designing and developing suitable protocols and to carry out human intervention trials and clinical trials (wherever necessary) proving the new Spiceutical® range of nutritional extracts significant. Development & implementation of green processes (eg: use of water and ethanol, as far as possible) for the selective isolation and formulation of bioactive phytonutrients forms another core of the extraction activities. Contract research activities customized product development is yet another part of the R&D. Properly segregated R&D scientists and New Product Development teams with dedicated quality assurance chemists makes their new product mission a reality.